Die sosiale media reël die polisie weer!

linkedin polisie

So lank as wat mense my geken het, het ek teen die reël die polisie in sosiale media. Hulle maak my regtig heeltemal kranksinnig. Een van die argumente wat tien jaar lank voortduur, is tien jaar of jy kontak moet maak met mense wat jy het weet nie aanlyn.

It weer opgeduik gister toe ek Dan Schawbel se plasing deel, Waarom ek alle LinkedIn-versoeke aanvaar. Dan noem vyf redes waarom hy kontak maak met vreemdelinge, insluitend verwysings, navorsing, bewustheid, invloed en handelsmerk.

Maar daar is 'n groep neersêers wat steeds glo dat dit 'n verskriklike sosiale media-etiket of 'n oortreding van die tyd-ruimte-kontinuum is wanneer u in sosiale media kontak maak met iemand met wie u nog nooit ontmoet het nie of wat u nie 'n verhouding het nie. Sommige van die reëls wat in die gesprek gelys is, was nie om te skakel nie, tensy jy iemand persoonlik ontmoet het. Of as u 'n betekenisvolle verhouding eers.

Mense ... wat is die gebruik van 'n sosiale netwerk wat stede, state, lande, tydsones en vastelande strek as u dit nie gebruik nie? U glo regtig dat die beste gebruik van hierdie ongelooflike hulpbron eenvoudig is om u vanlyn netwerk aanlyn weer te gee?

Waarom gaan u nie u ou rolodex uithaal en u maatjies op hoërskool oproep om Dungeons and Dragons te speel nie?

Weet u wat ek mense noem met wie ek nog nie in sosiale media kontak gemaak het nie? Ek bel hulle potensiële klante, potensiële beleggers, potensiële werknemers, potensiële interns, potensiële vriende, potensiële vennote, potensiële verskaffers, potensiële mentors en potensiële kollegas.

En ja, ek wil met hulle in verbinding tree. Ek wil hulle help. Ek wil na hulle luister. Ek wil hoor wat hulle bied. Ek wil met soveel moontlik mense verbind! En as ek hulp nodig het, wil ek na hulle uitreik en daarvoor vra. Raai wat?! Ek kry baie hulp van verbindings Ek het nog nooit ontmoet nie.

Gelukkig vir ons almal, die gereedskap het ook die vermoë om ontkoppel! Ek kan dit doen as hulle onbeskof, opdringerig is of my tyd mors. Daar is ook 'n spam-knoppie as hulle verby die lyn is. Ek vra (nog) nie vir iemand om 'n nier of om my kinders te kry nie, ek vra net 'n manier om dit te doen verbind met mense wat ek regtig wil ontmoet.

Dit is vir my ongelooflik dat dieselfde mense wat mense kritiseer oor mense wat hulle nie ken nie, sal huiwer om oor 'n stampvol kamer te loop om hul besigheidskaartjie in jou gesig te druk, of om jou koud te bel om hul produkte te probeer verkoop. Tog sit hulle daar in afsku as u op 'n knoppie in 'n webblaaier klik.

Hier is 'n idee ... hou u reëls vir uself. Wat ek doen, werk vir my ... en my netwerk.

11 Comments

  1. 1

    Ek het
    been thinking quite a bit about this topic as of late.

    What do we call people who break the rules set by others?

    Sometimes, we call them innovators. We call them pioneers. We call them
    entrepreneurs.

    But other times, we call people who break rules criminals.

    Wat is die verskil?

    It seems to me that the difference between a criminal and an innovator isn’t
    really the level of authority of the people who set the rules. We consider many
    revolutionaries to be heroes, but they were breaking the law and fighting with
    their own governments.

    Instead, I think the difference is really about the rules themselves: do the
    rules help people, or do they do more harm than good?

    With regard to social media, many of the rules are established by the companies
    that make the properties. Facebook has a rules oor
    the contents of cover photos and who is allowed to have personal accounts.
    LinkedIn has a rule (more of a recommendation, really) about
    wat
    you should connect with.

    There are also rules that seem to arise out of the community. “Don’t be a
    jerk,” for example. Or: “Try to find out for yourself, and then ask
    for help.”

    I think that you start to cross the line from innovator to criminal when you
    start to look like people who are criminals. If you attempt to connect with
    everyone on LinkedIn and send them all the same identical message, you begin to
    resemble a spammer. That’s when people start talking about “the
    rules.”

    Likewise, if your resource optimization strategy depends on you being
    in the minority of people using that strategy
    , you’re going to trip
    on people’s sense of fairness.

    Rules are cornerstone of any community. Doug writes “keep your rules to
    yourself. What I’m doing works for me… and my network.” I think of an
    extreme version of this: “Keep your laws to yourself. What I’m doing works
    for me and the fellow bank robbers in my network.”

    Are there any rules in social media that can’t be broken? No. But there aren’t
    laws in any society for which there will never be cause to defy. That’s
    precisely why it’s important we keep talking about the rules, so we know which
    ones—if any—are worth keeping.

    • 2

      “the rules” – my point is that they aren’t any rules to actually keep. There are no rules yet… and people arbitrarily trying push their opinion as a rule is bs.

      • 3

        “There are no rules nie."

        How will we know when there are rules? And what about the rules that the companies specify in their own TOS?

        En laastens, elke rule is just an opinion. Hopefully it’s an opinion shared by many people (instead of just the people with the power) but rules start out as opinions and remain opinions, forever.

        • 4

          The rules are what works and doesn’t work for your company should help you determine how you leverage the mediums. And, of course, as you pay attention to how others are using the medium, you learn what works and doesn’t work for you. We don’t tell people that they “can’t” or “shouldn’t”… we share with them how that’s impacted other companies in the past and then see how to test it without doing any damage to their brand.

          There are, of course, compliance issues that people must abide by, but those aren’t social media rules… those are industry regulations and laws that must be followed.

          I’m not telling you that you must agree to every LinkedIn request. I’m just sharing with you that doing so is successful for me and hasn’t have any negative results. So… don’t tell others that they shouldn’t do it… maybe it will work fine for them.

  2. 5

    Even though I’m a LinkedIn junkie, I don’t accept EVERY LinkedIn request that I get, but I do accept all of those that make sense to connect with either now or in the future. But the beauty of it is that we can each set our own rules or guidelines to follow and don’t need to mimic what others do.

  3. 8

    There are rules, and then there is personal choice. Most social media platforms actually have very few use based rule sets built in. LinkedIn made the change a while back that allowed one to request connections to gobs of people, very easily. I got chastized only twice when I used it to build up my rolodex, and what did those instances tell me about those folks? That I probably wouldn’t want to hang out with them anyway. LinkedIn no doubt used bits of the same code in their endorsement model. Is it useful? Well, it depends. If I see a social media guru with twenty or thirty thousand connections, and they in turn have a huge number of endorsements for everything from social media, to email marketing, to raising the dead, I ask myself a couple of questions. Could they have possibly had direct interaction with so many, working with them on specific projects? Or do they regularly contribute high quality, relevant information (in other words, useful) to the masses? Or is it simply a case of fame worship?
    In most cases, we all fundamentally know when we are being spammed in a good way, or a bad way.

  4. 9
    • 10

      Very balanced argument, Anthony. We could argue about LinkedIn’s User Agreement for a while, though, since they apparently don’t eat their own dog food. Log into LinkedIn right now and you’ll get a list of people they recommend you connect to… regardless of your actual relationship with them. Cheers!

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