Google-advertensiebeleid - Volg daardie reëls!

Google AdWord-beleid

Google AdWord-beleidIs u teksadvertensies afgekeur weens redaksionele of handelsmerkoortredings? As u alles reg gedoen het, waarom skree u deur Google?

AdWords stel u nooit dadelik in kennis nie, te veel teksadvertensies om gelyktydig te hersien. Hulle het hul algoritmes wat u teksadvertensie sal opspoor as u hul beleid oortree. Die opsporing is altyd na die feit en met nie veel inligting oor waarom nie. Baie frustrerend!

U ontvang natuurlik 'n vriendelike e-pos van LPQ-Support@Google.com met die onderwerp; U Google Ads-rekening het veelvuldige oortredings! Moenie hierdie e-pos ignoreer nie, want AdWords sal u rekening deaktiveer as die oortreding voortduur. Die beste manier om hierdie hartseer en die stilstand van die rekening te vermy, is om die Google Ads-beleid deeglik te verstaan.

At EverEffect, ons is gelukkig om ons eie voormalige Google as 'n supersterbron te hê as ons AdWords-beleid moet hanteer. Hieronder volg 'n paar wenke wat die beste vir alle PPC-kundiges moet wees.

Beleidsveranderingslogboek

AdWords het groot hoeveelhede sowel wêreldwye as landspesifieke beleide wat elke soorte advertensie aanbied. Voeg daarby die feit dat beleid gereeld verander om by te hou met die indrukwekkende tempo van die bedryf. Sou dit nie fantasties in ons moderne wêreld vir volwassenes wees as u 'n blaai-waarskuwingstelsel in u blaaier kon installeer om u op hoogte te hou van veranderinge in die advertensiebeleid soos dit voorkom nie? Raai wat: Google het iets amper net so cool. Dit word die genoem Beleidsveranderingslogboek, en as u dit nog nie vertroud is nie, beveel ek 'n boekmerk by.

Dit is 'n bladsy wat wysigings op die advertensiebeleid wys soos dit voorkom, of selfs effens voor die bekendstelling daarvan. Deur dit die gewoonte te maak om dit gereeld te kontroleer, kan u op die hoogte bly en voorkom dat advertensies daal, danksy onverwagte veranderings in AdWords-beleid.

Faktorbeleidskwessies in u PPC-spelplan

Die sleutel is om te leer hoe u beleidskwessies effektief kan oplos, dit so vinnig as moontlik kan oplos en u rekening kan struktureer om te voorkom dat advertensies in die toekoms verskyn.

As u PPC-rekeningverbeterings doen, moet u al u advertensies nie vervang en vervang deur nuwe advertensies nie, tensy u bereid is om alles vir 'n rukkie buite werking te stel.

As u dit begryp, sowel as die feit dat baie advertensies hersien moet word voordat hulle in aanmerking kom om te verskyn, kan u verwag dat die tyd wat nie beskikbaar is nie (as gevolg van die hersiening of afkeur van advertensies) kan wees voordat u nuwe advertensies aan die gang is. tot hul volle potensiaal. Dus, as u nie al u advertensies wil stop nie, is dit die beste om dit te doen hou 'n paar van u huidige advertensies op terwyl u 'opknapping' van u rekening onderneem.

So eenvoudig, maar tog is dit verbasend hoe die opgewondenheid van 'n advertensie-opknapping kan hik as 'n oorywerige PPC-rekeningbestuurder alles te vroeg 'skoonmaak'.

Handelsmerkbeleid

In die VS is die eerste ding om op te let oor die AdWords-handelsmerkbeleid dat dit is slegs van toepassing op advertensie-teks en het geen invloed op sleutelwoorde nie. Soos hulle gereeld noem, wil Google adverteerders soveel vryheid as moontlik in die keuse van hul sleutelwoorde toelaat, en as sodanig in die VS monitor hulle nie die terme van handelsmerke in sleutelwoorde nie. Dit beteken dat as u 'n handelsmerk-eienaar is en ontsteld is dat die advertensie van 'n mededinger verskyn wanneer u handelsmerkterm in die Google-soekbalk ingevoer word - jammer, u het nie geluk nie.

Die volgende vraag om te beantwoord is die vraag oor hoe Google handelsmerke in advertensieteks monitor. As u nie u handelsmerkterm by Google geregistreer het nie en versoek dat hulle dit monitor, sal u handelsmerk nie gemonitor word nie. Tydperk! As gevolg van wat ek aanvaar 'n beperking van hulpbronne is, soek Google nie pro-aktief terme om handelsmerke op te hou nie, en daarom moet u 'n TM-klag indien om met die moniteringsproses te begin.

Die enigste ding wat nou oorbly, is om seker te maak dat u u AdWord-beleid rakende die farmaseutiese industrie opknap. Hierdie een is 'n bietjie ingewikkelder en verdien sy eie pos ... bly ingeskakel!

4 Comments

  1. 1

    Just ran across this article this morning. I’d like to share my experience from last week with Google, and hear if anyone has had something similar happen to them…

    I am new to this job, only having worked full time now for 2 weeks (part time for 2 months before that). I achieved “qualified individual” status from Google a week ago.

    Last week after having danced around their trademark policies for the time I have been working here, I reached the breaking point. I had several new ads rejected that were not substantially different in their use of trademark terms than other ads that had already been approved. I sent an email, asking for clarification as to why these ads were disapproved while the others had been ok’d.

    Like you commented about keywords, my understanding is that keywords are a separate issue from ad text. Yet when I received a reply from Google regarding my query, here is what they said to me about some keywords that I had in these ad groups:

    “Some of the keywords are low search volume and these can impact the final decision on your ads, therefore, I suggest you remove these keywords from your keyword list.”

    When I wrote again to ask for clarification on this topic and could they please point me to material I could read to help avoid the problem in the future, they offered no help. I was told twice to remove low search volume keywords and activate paused keywords as these would sometimes have an effect on ad approval. Why?

  2. 2

    Just ran across this article this morning. I’d like to share my experience from last week with Google, and hear if anyone has had something similar happen to them…

    I am new to this job, only having worked full time now for 2 weeks (part time for 2 months before that). I achieved “qualified individual” status from Google a week ago.

    Last week after having danced around their trademark policies for the time I have been working here, I reached the breaking point. I had several new ads rejected that were not substantially different in their use of trademark terms than other ads that had already been approved. I sent an email, asking for clarification as to why these ads were disapproved while the others had been ok’d.

    Like you commented about keywords, my understanding is that keywords are a separate issue from ad text. Yet when I received a reply from Google regarding my query, here is what they said to me about some keywords that I had in these ad groups:

    “Some of the keywords are low search volume and these can impact the final decision on your ads, therefore, I suggest you remove these keywords from your keyword list.”

    When I wrote again to ask for clarification on this topic and could they please point me to material I could read to help avoid the problem in the future, they offered no help. I was told twice to remove low search volume keywords and activate paused keywords as these would sometimes have an effect on ad approval. Why?

  3. 3

    My Google Adwords account was inactive for about a year. But I finally deposited $10 into my adwords account, created an ad for my new website. And the next day Google suspened my account. I emailed them and asked why they suspened it, and they wrote back and said they were unable to unsuspend it, and gave me know reason why. I read their advertising policy etc., and I see nothing wrong with my ad or website. The ad links directly to my sales page, and I am selling honest products that cost me a couple thousand dollers to have created by programmers. Maybe Google Adwords no longer allows people to link to a sales page? I can’t figure this out. I did include the price of my product in the Ad so only people who could afford it would click the link. Did the price in the Ad get my account suspended? This is confusing trying to figure it out. I might have to cancel the account, lose the $10, and start over with a new account. But in the terms it says if the account is suspended any other new accounts I create will forever be suspended, and I won’t be able to advertise with them anymore. This is very confusing.

  4. 4

    You are 100% right about utilizing targeted ad copy and keyword structure – we have a client in the automotive tires/rims business and it is mostly about long tail for them with specific radius and wheel width sizes doing really well in aggregate. If you’d like me to look at your account and brainstorm some suggestions email me at simon.b@resultsdriven.org. or we can setup a quick call if you prefer phone 302-401-4478.

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